Getting your ideas out to a wide ranging and geographically and politically diverse marketplace is a real challenge for political authors and PM Press publishing prides itself on marketing books into specialist niches…
Political Book Marketing
One of the major concerns of authors of Political books is the distribution of the book, getting the book into the bookshops and bookstalls so that the work is widely read. At PM Press publishing we take this job very seriously and we work with the author to define a publisher marketing strategy that helps the author get maximum exposure.
Back of Hall one of the major sources of sales for Political books are book stalls at the back of the hall, where members can buy books that they are interested in. Part of the PM Press publishing method is to approach these book stalls and ask them to stock your work.
Salesmen we have a small team of salesmen who visit local bookstores and Political bookshops and book fairs and showcase your book to the book buyers. If you self-publish your work, you are not guaranteed that the book will be available to the bookstores to stock and if you don’t go visiting bookstores promoting the book itself, then they won’t know it exists to stock it.
Kindle AND Nook – We don’t just publish on Kindle, but we publish on Nook and Barnes and Noble as well as making email DRM locked versions available for your customers to download “free chapters”
AudioBook – This is a fantastic way of expanding your books appeal, create and audiobook with DRM enabled. With Political publishing, we can make the dramatised or speech style audiobook available free to those who buy the book by getting them to sign up – this produces a mailing list for your next book.
Marketing We send regular emails and paper mails to bookshops promoting books we think they should be stocking. We can also help manage speaking engagements and talks.
Book signing We offer all of our authors to Local Bookstores for book signings – this is important for the bookstore and for the author as the additional media buzz and the activity in the store helps the book-seller to sell more books. The author arrives with a box of books and any books that are sold go through the shop till and we take the rest away with us less a few left with the book-seller.
Sale or Return This is about reducing the risk of the book-seller so that they are not taking a chance when selling your book. On the plus side, you do get more commission for the books that sell.
When selling Political books, it is most important to realise that the readership is usually a
eMail Addresses – Finding the email address of those that buy your book is a great way of building up a marketing database for your next course or seminar and an invaluable way of promoting your next book. Using simple web tools and ideas we can help you keep in touch with your readers by offering free web-based content that just needs their email address to access.
Network Book Sales – We promote all of our authors books within a tight knit social network. Your book will be promoted by other business book authors to their network as a recommended read. This is part of the collaborative method we have employed at PM Press Publishing to help our authors get the maximum exposure.
Back of Room – You will be able to buy your books cheaper direct from your publisher than you can get direct from createspace. And what is more, whatever price you sell the book for – it’s all yours to keep.
Book Events – Watch this space, for author exclusive events hosted by PM Press.
Getting your book to market is as important as getting the content right and PM Press Political Publishing gives you an edge other indie publishers just don’t have.